Thursday, January 21, 2010

Generation M2: Media in the Lives of 8 to 18 Year Olds


A national survey by the Kaiser Family Foundation found that with technology allowing nearly 24-hour media access as children and teens go about their daily lives, the amount of time young people spend with entertainment media has risen dramatically, especially among minority youth.

Today, 8 to 18-year-olds devote an average of 7 hours and 38 minutes to using entertainment media across a typical day (more than 53 hours a week). Because they spend so much of that time "media multitasking", they actually manage to pack a total of 10 hours and 45 minutes worth of media content into those 7 1/2 hours.

To view a documentary video and full report about this study, please click the links below:


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